Orginally published on RoshSillars.com Feb 2008
I was at a networking meeting early this morning. A gentleman came up to me and asked me to give an example of marketing with photography.
My first thought was to pull something from the past. But, then my schedule for the day popped into my head as a fine example.
This afternoon I’m going to a new community market opening in Ann Arbor Michigan. They have hired me, as a professional photographer, to help tell the story of their new pharmacist.
They could have easily placed him again the wall and said look into the camera and be done with it. But, this company gets it.
If a company is going to spend a lot of money on design, advertising, web development etc. why would they not spend money for a professional image of what they are selling. The people, products and services under their roof.
An average photo usually doesn’t tell the story very well. All photographs tell a story, but is it the right story?. A mug shot against the back wall doesn’t say I’m a friendly person you can trust.
Why do companies spend a lot of money on their campaigns to bring a valuable new customer through the door and then offer a poor quality representation of their people, product and services with a point and shot digital camera from the back room?
Money shouldn’t be the issue. If a company has the money and vision to hire other professional services, photography should also be high on the priority list. The first impression of a company’s people, products and services shouldn’t be an afterthought. The images should be exciting, dynamic and alive.
